One of India’s most ambitious businessmen and chairman of Tata Sons, Ratan Tata is credited with single-handedly revolutionizing the Indian automobile industry and producing some of the most successful cars in the country. Ratan Tata is one of India’s most respected and successful industrialists, known for his extreme simplicity and humanity. He doesn’t mind driving a Tata Nano to an event, even without a bodyguard. But even with a person so respected, sometimes things are different.
However, his path in the automobile segment was not so easy. The course of his career and the car market across the country would have been different if the American giant Ford had bought Tata Motors in 1999. Interestingly, Ford was willing to buy Tata but he changed his mind after feeling “humiliated” by Bill Ford.
When Ratan Tata released Tata Indica:
The incident we are talking about dates back to 1998 when Ratan Tata released Tata Indica.Under the leadership of Ratan Tata, Tata Motors launched India’s first fully designed and built domestic car, Tata Indica. But sales were not as expected and were low. He had to sell the car production unit.
Bill Ford insult Ratan Tata:
Tata decided to talk to American giant Ford in 1999 to reach an agreement. He flew to America. He wants to have a long discussion with Bill Ford, then President of Ford. However, it was not a sound experience for him and he felt insulted. Bill Ford made demeaning comments such as “Why did Ratan Tata set foot in the car factory without knowing anything about car production? That’s not all. Bill Ford even said he would be doing Tata a favor if he bought a unit of Tata cars.
The experience only made him stronger and more focused on his goals. He determined not to sell the production unit. What Happened Next is one of the most inspirational stories about failure turning into success in the business world.
Ratan Tata’s lovely Revenge on Ford:
Almost 9 years, in 2008, the United States of America was affected by the recession. Ford said Tata did Ford a favor by buying Jaguar and Land Rover. It was a cash deal of $2.3 billion. This was a beautiful act of revenge by a visionary leader. Ratan Tata made Land Rover and Jaguar, the most profitable in the industry. According to Vedant Birla, Jaguar and Land Rover are the backbones of Tata’s finances.
From there, it has entered the global automotive industry and has grown into a world player in the automotive industry. Not only that, but it is also associated with Marco Polo buses from Brazil, Fiat Chrysler, Hitachi Heavy Machinery, Daewoo trucks from South Korea, and an aerospace company and the defense department. All of this shows the value of Tata Motors.
He is the winner of two civil awards in India, Padma Bhushan, and Padma Vibhushan. Ratan Tata showed the world how hard work, determination, and resilience can lead to success.