While the pandemic has brought its own twist to many things, it has also brought a twist to traditional advertising. Digital marketing has now become an indispensable part of the promotion for not only products and business but also movies.
— karthik subbaraj (@karthiksubbaraj) June 13, 2021
The most commonly used strategies are:
- Emojis with vague resemblance to an actor
- Popular Instagrammers heaping praises about the movie
- Flooding memes about the movie
- Relatable Instagram Reels
- Collaboration with YouTubers and social media Influencers
- Online fan events
The Pandemic-stricken world is now embracing non-physical promotions and the best option for that is Social media. Many South Indian movies are using wise strategies that are definitely proving to be fruitful.
For instance, The makers of Navarasa got their recognition by displaying the trailer on Burj Khalifa. Also, the Memes and Reels were reshared by Arya and other ‘Sarpatta Parambarai’ Actors. The makers of Jagme Thandiram chose to have Twitter sessions and also got popular for their involvement in Clubhouse.
Although traditional advertising is still in the mix. Digital Marketing is definitely gaining traction!